P.E.S. (Paradise Electro Stimulations, Inc) was started by Dante Amore. After twelve eye-opening years exploring the world, Amore resettled in San Francisco where he opened himself up to the gay and S&M communities. He observed crude and dangerous experimentation with electricity for genital stimulation. There were a lot of extreme and archaic methods of stimulation happening; things like brass rings soldered with coat hangers for connections and connected to crank generators. Although he found these early methods of stimulation appalling, Amore became fascinated with the possibilities of using electricity for sexual stimulation. Amore proceeded with his research in a more clinical fashion beginning his involvement in the world of Erotic Electro Stimulation and the eventual creation of P.E.S.. Erotic Electro Stimulation is a combination of three basic tenets:
Proper Focusing of the electro stimuli (e.g., adjustment of the Generating and Delivery Source).
These three principles must be applied at all times for successful exploration of Erotic Electro Stimulation. Optimally, E.E.S. can be used to enhance the natural sexual response and thus potentially creating more intense or multiple orgasms!!Like many other corporations, P.E.S. had its humble beginnings in the mid-eighties as a small mail order company that was operated out of Amore's garage. The early products were all acrylic, except for the first generation Sparkler (so named because the 'guinea pig' for this product saw 'sparks' when he used it), which was a conductive rubber mounted on an acrylic base platform. The initial products were created for other power sources. One early ad in the Sandmutopian Guardian read: "Shocking! RelaxAcizor, WalkMaster, Titillator, or whatever you use, these attachments will provide hours of shockingly great sensations." The early customer base was more BDSM oriented but eventually more 'vanilla' customers would eventually start to discover the wonders of electro stimulation and learn that electro stimulation did not have to be synonymous with pain. Amore soon added the first generation of P.E.S. Power Box to the product line. It was originally known as the Pleasure Box.
As the popularity of the products grew, P.E.S. moved from the Bay Area to Las Vegas in the early nineties. With only a P.O. Box for correspondence, enthusiastic patrons of P.E.S. would fly in from all over the world in hopes of experiencing these toys in person only to find themselves in the center of a Post Office. P.E.S. then realized the need to open a center of operations as well as a place where they could showcase P.E.S. and its products. With that in mind, 'The Studio' was born.The growth of the company allowed Amore to devote more time to research and development with the support of his enthusiastic staff, many of whom have played a role in the development of various products. A natural evolution of the P.E.S. Product line was to move into a further exploration of the flexible conductive material used in the Sparkler. While fairly advanced at the time, P.E.S. wanted to create something specifically designed to enhance the Erotic Electro Stimulation experience. Thus Electro-Flex™, a highly conductive silicone elastomer, was born! The Electrodes made with Electro-Flex™ provide comfort and durability that cannot be derived with their acrylic counterparts as well as versatility in manufacturing that had not been seen in this area before. Of the original product line, the Acrylic Anal Plugs and Vaginal Shield continue to be manufactured and hugely popular with our customers.
The use of Electro-Flex™ allowed P.E.S. to replace the fragile and highly inflexible Acrylic Penile Rings with the very flexible and much more durable Electro-Flex Penile Rings. It also led to changes in the Sparkler and Vaginal Plug. The use of Electro-Flex™ created a much smoother and sensuous delivery of the Erotic Electro Stimulation, and also led to the creation of a number of electrodes that simply wouldn't have existed if not for this amazing elastomer. Of the over twenty different Electrodes manufactured by P.E.S., at least ten of them use Electro-Flex™ in their construction. It also led P.E.S. to pursue patents to protect their new technology. At current count, P.E.S. has twelve patents on its products and three patents pending.The wide and varied appeal of P.E.S. products, for both the straight and gay market, gained P.E.S. overnight notoriety in the United States as well as in Europe. It didn't take long for the media to catch wind of the growing popularity of P.E.S. and electro stimulation. Not only has P.E.S. (and Dante) been featured in several national & international magazine publications such as Marquis, FHM, Secret, Taboo, StripLV and Adult Video News, but they have also received the spotlight in cable programs like Playboy's360°, Foreign Late Night, and Sexcetera; HBO's Real Sex; and CNBC's Real Personal. P.E.S. and Amore also captured world media attention and were featured on a few TV programs in Canada, Germany, the U.K. and Denmark. P.E.S. Products have been used in various adult productions, most notably Electro Sex, which was an AVN Editor's Choice. The ladies involved in the filming of Electro Sex even acted as beta testers on the earliest version of the then new Little Big Man. This film also features The Juicer, one of our earlier female Electrodes, the evolution of which eventually led to the development of The Samurai, a visually stunning Electrode that combines delivery of vaginal electro stimulation with intense clitoral vibration. There is even a movie called Romancing Sara that features a young Dita Von Teese with the P.E.S. Auto Erotic Chair. These days you can often see the P.E.S. Samurai and the clear Acrylic Anal Plugs on Kink.com's sites.
From its humble beginnings in Amore's garage, P.E.S. has grown to become the world's foremost authority in research, development, and manufacturing of Erotic Electro Stimulation toys. Despite Amore's retirement from the world of Erotic Electro Stimulation in 2006, P.E.S. continues his work and beliefs. Always working on new ideas and concepts for the delivery of Erotic Electro Stimulation, P.E.S. has always felt a special obligation to its patrons. P.E.S. firmly believes it is our responsibility to continue to provide quality products that ensure safe and effective E.E.S. Along with new inventions and improving the existing product line, our primary duty at P.E.S. is educating not only about how Erotic Electro Stimulation works, but also furthering the social issues of human sexuality and liberating ourselves from sexual suppression. If we can make a person comfortable with their own sexuality, then that person is going to be more comfortable with themselves; they will be a better human being.
P.E.S. has grown to meet the demand of its growing clientele across the world. Today, P.E.S. is a global entity with markets in North America, Europe, Australia, and Asia, continuing in its quest to take human sexuality into an extraordinary future.Being the INNOVATOR in this field, the production specialists and sales professionals at P.E.S. would ask that when comparing E.E.S. equipment to be aware that...
All Electrodes are NOT created equal!
Different power sources have different parameters.
Meaning that just because Electro Stimulation is generated or passed through a device, the end result may not be pleasurable or effective.